Privacy Policy

Last updated: January 2026

Dance Manchester ("we," "us," "our," or "Company") operates the dancemanchester.org.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using Dance Manchester, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data: Name, email address, phone number, and other contact details you voluntarily provide when subscribing to our newsletter, completing forms, or contacting us.
Technical Data: IP address, browser type, operating system, referring URLs, and pages accessed on our Site.
Cookies and Similar Technologies: Information collected through cookies, web beacons, pixels, and similar tracking technologies.
Usage Data: How you interact with our Site, including clicks, time spent on pages, and sections you visit.
Affiliate Data: Information related to clicks on affiliate links to casino operators and tracking of referral activity.

How We Use Information

We use the information we collect for the following purposes:

To operate, maintain, and improve the Site and our services.
To understand user behaviour and preferences through analytics.
To track affiliate referrals and calculate commissions from casino operators and partners.
To send promotional emails, newsletters, and updates (with your consent).
To respond to your inquiries and customer service requests.
To detect, prevent, and address fraud, security, and technical issues.
To comply with legal obligations and enforce our terms of service.
To personalise your experience and deliver relevant content.

Cookie Policy

Our Site uses cookies and similar tracking technologies to enhance your experience. Cookies are small files placed on your device that help us recognise you and remember your preferences.

Types of Cookies We Use:

Essential Cookies: Required for basic Site functionality.
Analytical Cookies: Help us understand how visitors interact with our Site using tools such as Google Analytics.
Affiliate Tracking Cookies: Used to track referrals to casino operators and affiliate partners.
Marketing Cookies: Enable us to display targeted advertising and measure campaign effectiveness.

Managing Cookies: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect Site functionality. You may also opt out of analytics tracking through your browser's do-not-track features or third-party opt-out tools.

Third-Party Links

Our Site contains links to casino operators, gambling affiliates, and other third-party websites. We are not responsible for the privacy practices, content, or security of these external sites. Each linked casino and affiliate operator maintains its own separate privacy policy and data handling practices.

When you click on a link to a third-party casino or affiliate partner, you leave Dance Manchester and enter their website. We strongly encourage you to read their privacy policies before providing any personal information or engaging with their services. Your use of third-party sites is at your own risk and subject to their terms and conditions.

Your Rights

Under UK and EU data protection law (including GDPR where applicable), you have the following rights:

Right of Access: You may request a copy of the personal data we hold about you.
Right to Rectification: You may request correction of inaccurate or incomplete personal data.
Right to Erasure: You may request deletion of your personal data, subject to legal obligations.
Right to Restrict Processing: You may request that we limit how we use your data.
Right to Data Portability: You may request your data in a structured, commonly used format.
Right to Object: You may object to certain processing activities, including marketing communications.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.

If you are not satisfied with our handling of your data or believe we have violated your privacy rights, you may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Data Retention

We retain your personal data for as long as necessary to provide our services, fulfil affiliate tracking requirements, and comply with legal obligations. Retention periods vary depending on the type of data and its purpose:

Account Data: Retained while your account is active and for a reasonable period thereafter for legal and business purposes.
Marketing Data: Retained until you unsubscribe from our communications.
Affiliate Tracking Data: Retained in accordance with affiliate partner requirements and applicable law, typically for up to 90 days or longer as required.
Analytics Data: Typically retained for up to 26 months.
Technical and Log Data: Retained for security and fraud prevention purposes, typically for up to 12 months.

When data is no longer needed, we will securely delete or anonymise it.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:

Email: privacy@dancemanchester.org.uk
Website: dancemanchester.org.uk

We will respond to all data subject requests within 30 days of receipt. Please allow additional time for complex requests or during periods of high volume.

Note: Dance Manchester is an affiliate website. We earn commissions from casino operators and gambling affiliates when users click our links and register or deposit. This does not affect the cost to you. Please gamble responsibly and only with funds you can afford to lose. If you need support with gambling, visit Gamble Aware or contact the National Problem Gambling Clinic.